Our professional script writing team can help you make a great script!

As great as we are in making scripts, we often lack the knowledge of your organization and the message that you wish to communicate. Together, with your knowledge and our script creating expertise we can produce a great script.

We ask you to produce the first script, keeping in mind that each 80 words are approximately 30 seconds in length. We also ask you to complete a (VIPS) Video Information Presentation Script questionnaire about your organization and your message.

In addition we want to talk in person or by phone with you about your organization and what you would like to do with the video. If possible a tour by our local representative can help in the creation of a more powerful script. You never know what our experts will see that can be beneficial to you. It may be something you just take for granted.

Once we have a good understanding of your organization and your goals, we start creating and editing scripts incorporating your primary message with other important messages and company tag lines. Our goal is to bring out what distinguishes you from your competition. Since the video is of limited length we work on keeping the key message clear and easily understandable by the viewer.

There can be as many as twelve drafts before we come to a final script. Once we have a final script, we ask you to sign off on it and then the video is made. At all times you have the final say as to what is acceptable and what is not acceptable in the script.

Making a great script isn't just about the oral part. Non-verbal communication is also extremely important. We can direct the actor or actress to make certain motions, hand movements, facial expressions etc. We can also direct the voice tone to go up when asking an important question or pausing after a key point to have a silent emphasis. There are many little things that we can do in the script that all add up to making a very effective presentation.

KEY POINTS OF SCRIPT MAKING

ESTABLISH IMMEDIATE RAPPORT
On the Internet website viewers click through at a high rate of speed. Industry experts contend that if you don't capture your prospects attention within 3 to 4 seconds they will click through to another website. Live WebPeople immediately capture the attention of viewers. So we grab their attention – now we have to hold it.

MAKE AN EMOTIONAL CONNECTION – HOLDING THEIR ATTENTION
We hold their attention by making an emotional connection. This can come from having the actor or actress ask a question that has meaning to the prospect. For example on our splash page and on our process page we use a Script “It is as easy as One Two Three”. Our research showed that because viewers hadn't had people on their websites, they thought that it would be hard to put people on their website. Well it is really easy and that is what this script effectively communicates. By answering the viewers concern we are being persuasive and cutting through their resistance. Note the hook at the end to stir up the viewers curiosity “And it cost a lot less than you think.” Now the viewer is asking, “How much does it cost?” In most cases a viewer will click through to find out.

PRESENT A BENEFIT
Let the viewer know how your product or service will benefit them. It is really important to spell it out.

REQUEST AN ACTION ON VIEWER'S PART
Ask yourself - what you want your viewer to do?

Help guide your viewer to the area of your website that you think will be most beneficial to your viewer and you. On our website we guide our viewers to our valuable Free Reports. These are two great reports worth Hundreds of Dollars that we give away for free. The only thing that we ask in return is for the viewers contact information, which most viewers give. Whether or not the viewer buys today, we at least have their contact information so we can keep in touch and let them know of any specials.

BE PERSUASIVE
You want your script to be friendly and convincing. Using certain key phrases can cut through viewer resistance like a hot knife through butter. Some examples of this are: Everything Must Go! Or You'll never get a chance like this again! Last boat ride of the day! – You may not want to take a boat ride, but you don't want to miss out on the last boat ride of the day! The correct positioning of important sales resistance killer phrases really enhances the effectiveness of the presentation. They can give a presentation magic results.

KEEP THE MAIN MESSAGE CLEAR
In 30 or 60 seconds you don't have much time to get a lot of messages across. Next time you drive down an interstate look at the billboards. The professional advertising agencies know that your message has to be 5 words or less for the message to get across to the automobile passengers. More than five words and they drive by too fast and miss the entire message, because there was too much message. The same applies to viewers on the Internet. Short clear messages get through and connect with viewers.

CHOOSE THE RIGHT ACTOR OR ACTRESS
Use the correct actor to present your message to your best target audience. Do you know who your target audience is? This is an important aspect of getting the best result. If you don't know your target audience we can ask you the right questions to help you determine who is the target audience and which Web person would be best to use.

WARDROBE
Choice of appropriate dress for your message is important. We have a wide range of colors, styles and clothing types that can suit almost any situation.