Script and Recording
With our expert's help, you create a draft script. We have our experts review it and send it back with suggested edits. Once you sign off on your script(s), we will forward the script to the studio (and actor/actress) to allow them to prepare. We do the shoot and send the footage to our processing team for editing and encoding. The videos are typically live within 7 days of the recording session. (Script, Record, Employ)
Does this technology require me to re-design my site, my visitors to have a special computer, or pose any security risk?
No, you do not need to re-design your site, you just need to insert a little bit of code anywhere in your html on pages where you want your videos to appear. Our testing has proven that about 98% of your visitors with a broadband connection will be able to see your videos on their current computers. If they don't have broadband, a message saying “speed check failed” will appear for a couple of seconds instead of the video. Our technology is kept simple to minimize its impact on your website, and does not pose any security risk. Feel free to contact us with any specific questions…. we are here to help!
What should the person in the video say, and how long should the videos be? |
Our script experts will work with you to create a high impact message for you. We have found that 60 second videos are most popular. A simple greeting and a teaser on significant areas of your site will be effective. Product and information pages can have more detailed videos that are a little longer; through our user testing has shown that it is better to break up your videos into focused messages under 90 seconds. Keep in mind that you can start videos from relevant text or graphic links located throughout your current site.
Can the actor/actress move in the videos?
You want to personally connect with your visitors so the script should be conversational. This should also apply to your movements, within reason. Most people speak with their hands and you should use natural movements as you would if you were standing right in front of someone. The more natural the scripting and movements, the more effective the videos will be.
Can the video be a different size, show up where I want it on my page, and include more than one person?
Yes, yes, and yes! Just let us know what size your video needs to be (360pixels is the most popular size). You will sign into your control panel to position your videos anywhere you want on your website. No html changes required! And you can have a couple of people in a video, but keep in mind one video can start another when it is finished. That means that one video can start in the lower right, and after it another person can walk out of the lower left, and so on.
Will your video play on all computers?
No, it will play on 98%, please click here to find out more.